// Case Files

All Projects

Digital marketing campaigns, casino promotions, VIP events, live shows and brand concepts. Each one starts with a business goal and ends with something people remember.

01 · Concept Campaign · Father’s Day

Cineplex — You Are the Best Pop

When my son was in kindergarten, he made me a card that read “You Are the Best Pop,” with cotton glued on to look like popcorn. That card became this campaign.

Client
Cineplex (personal project)
Creative Idea
A father-and-son popcorn duo in a movie theatre. “Pop” means both popcorn and dad, so the campaign celebrates the bond between fathers and their kids.
My Role
Concept, art direction, copy and design across out-of-home, social and digital.
Deliverables
Digital billboard, bus shelter, poster, Instagram ad, social square and web banner.

02 · Concept Campaign · Integrated

The Crown Collection — Queen’s Plate

Tradition. Prestige. A higher kind of thrill. A personal project: an integrated campaign exploring a more elevated expression of the Queen’s Plate at Woodbine Racetrack.

Client
Woodbine Racetrack (personal project)
Concept
Cinematic horse-racing imagery, editorial fashion and a refined navy-and-gold art direction combined into a premium campaign identity.
Creative Focus
Campaign concept, art direction, visual identity, advertising design, print production and cross-channel consistency.
Deliverables
Billboard, bus shelter, posters, event invitations and digital concepts.

03 · Digital Marketing · Campaign Planning

Digital Marketing Campaigns

Full campaign plans, not just posters. For each promo, I planned the goal, the audience, the message, the channels and the targets, then made the visuals for every channel.

Client
Newport World Resorts — Holiday Inn Express Manila Newport City and Casa Buenas
Objective
Help more people discover each new drink, visit and buy: the Fun Float at Holiday Inn Express and the Azul Tropical at Casa Buenas.
My Role
Campaign planning (objective, target audience, key message, channel plan, timing and KPI targets) and all the visuals for every channel.
Channels
Instagram and Facebook posts, stories and reels, in-venue digital screens, table tents, posters and flyers, email to hotel guests and members, and the NWR website and mobile app.
Targets
Each one-month drink campaign aimed for 100,000 total reach, 4,500 link clicks, a 5–6% engagement rate and 500+ sales.

04 · Casino · Print

Lucky 8 Slots Raffle

A high-voltage key visual for a slots raffle with over PHP 500,000 in free play at stake, built to glow on the casino floor and grab attention from across the room.

Client
Newport World Resorts
Objective
Drive slot play and raffle entries ahead of the December 2, 2022 draw.
My Role
Key visual, neon-sign typography and 3D-style golden dragon and reels in the resort’s lucky purple and gold palette.
Deliverables
Posters, lightbox displays, table tents and digital assets.

05 · Casino · Campaign

Weekday Thrills

A golden, premium campaign built around one idea: Tuesdays and Thursdays are when the points pile up.

Client
Newport World Resorts / Resorts World Manila
Objective
Encourage members to visit on Tuesdays and Thursdays, when players earn more points and rewards.
My Role
Built a “Golden” theme with glowing coins and gift boxes, and designed the slot machine so its reels spell out the offer days, making them easy to remember.
Deliverables
Campaign posters and digital marketing assets.

06 · Casino · VIP Event

Gilded Grand Ball — VIP Party

An exclusive black-and-gold celebration for Gold members and above, with a glittering silhouette and red-carpet glamour carried across every touchpoint.

Client
Newport World Resorts
Objective
Make top-tier members feel invited to something truly exclusive, and drive qualifying play.
My Role
Event key visual, typography and layout system, adapted for large-format and tabletop print.
Deliverables
Posters, lightbox and roll-up banners, flyers and table tent cards.

07 · Casino · Member Rewards

Casino Rewards Promos

Member promotions that make points feel valuable, pairing premium partner brands with an offer you understand in a second.

Client
Newport World Resorts — Casino Marketing
Objective
Give members a reason to visit, play and redeem: a Fundador Light with up to 10K free play for 88 promo points (King’s Rewards), a free Emperador bottle (Holiday Cheers), and gift vouchers turned into slot credits or NN chips (Good Vibes Exchange).
My Role
Concept and key visuals for each promo: a king playing card frame for King’s Rewards, a warm festive product shot for Holiday Cheers, and a phone-to-chips composite for Good Vibes Exchange.
Deliverables
Casino posters, digital screens and social media posts.

08 · Entertainment · Live Shows

Live Show Campaigns

Marquee-worthy key visuals for concerts and tribute shows at the Newport Performing Arts Theater, from Mania: The ABBA Tribute to Air Supply and Four Kings and a Queen.

Client
Newport World Resorts / Newport Performing Arts Theater
Objective
Build awareness and drive ticket sales for big live shows, with visuals that feel like a night out before you even arrive.
My Role
Key visuals, photo manipulation and layout: giving each show its own look while keeping show dates, venue and ticket tiers clear and easy to read.
Deliverables
Show posters, social media posts, ticketing visuals and on-site marketing assets.

09 · Rewards · Partnership

Fill the Thrill

A “Points for Gas” promo designed to explain itself instantly, no reading required.

Client
Newport World Resorts × Shell
Objective
Show members they can use reward points to pay for gas at select Shell stations.
My Role
Placed the membership card inside the gas pump to show exactly how it works, in a bold red that matches both Shell and Newport.
Deliverables
Promotional poster and digital ads.

10 · Rewards · Retail

Healthy Rewards & Blend Well

Turning loyalty points into a virtual shopping trip for Nutribullet products on the Exclusives online shop.

Client
Newport World Resorts — Exclusives
Objective
Show members they can use their points to buy Nutribullet products online.
My Role
Photo manipulation with floating product screens, a clean teal layout that makes the yellow title pop, and a balance between the resort’s luxury branding and retail cues.
Deliverables
Digital ads, Facebook posts and print posters for retail and online promotions.

11 · Food & Beverage

Resort Dining Promos

Appetite-first promotions for the resort’s restaurants and bars, from cocktails and floats to sushi and dim sum: one hero product, one clear offer.

Client
Newport World Resorts — Dining Escapes partners, including El Calle Food and Music Hall, Holiday Inn Express, Ginzadon and The Grand
Objective
Bring in more diners and repeat visits with seasonal food and drink offers.
My Role
Art direction, product compositing and layout within the resort’s F&B template system, making every dish or drink the star with the price easy to spot.
Deliverables
A4 posters, social media posts and in-venue displays.

12 · Hotel · Package Promo

Just Keep Swinging — Swing & Stay

A hotel and golf package promo that sells the feeling: wake up, look outside, and go play 18 holes.

Client
Holiday Inn Express Manila Newport City — Newport World Resorts
Objective
Sell the Swing & Stay package: an overnight stay with breakfast and an 18-hole golf package, from PHP8,800 for one or PHP13,800 for two, until December 29, 2022.
My Role
Key visual and layout: a view from the hotel bed straight onto the golf course, with both prices side by side so they are easy to compare.
Deliverables
Promo poster and digital ads.

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